Mezcal Ojo Extelar | Mezcal Ojo Extelar
16598
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MEZCAL

“Myth would have it that the Eye looks to the universe to recharge its energy and feed the earth while blessing the agave. With a mystical mix that remains faithful to the artisanal process, the agave takes a spiritual approach to achieving a perfect match: aroma & taste thereby creating “The Elixir of the Gods”

As the locals say “para todo mal, mezcal; para todo bien también” Translation “for anything bad, there is mezcal, and for all that is good, as well”

We produce one of the best mezcals, a craft spirit made from the finest Espadín, the heartiest of the agaves, which is aged for 8 years. The result is a product for the world to celebrate a part of the Mexican culture. Double distilled in copper pots, we ensure we retain its artisan character, which provides a fine and smooth taste with a smoky flavor for you to savor with every sip.

Region of Origin: Matatlán, Oaxaca, México

DOUBLE DISTILLATION

ESPADIN AGAVE
(Agave Angustifolia)
8 years

COPPER STILL

NO IONIZING
RADIATION

OUTSTANDING EXPERIENCE TO EVERY CATEGORY LEADERS

MORE THAN A
BEVERAGE

 – MEZCAL JOVEN –

Myth would have it that the Eye looks to the universe to recharge its energy and feed the earth while blessing the agave. With a mystical mix that remains faithful to the artisanal process, the agave takes a spiritual approach to achieving a perfect match: aroma & taste thereby creating “The Elixir of the Gods”

 

WHO WE ARE?

Ojo Extelar owns, produces, markets and distributes a super-premium spirit with its roots in Mexico’s ancient distillery arts. We take pride in the exacting craftsmanship employed in the creation of a truly authentic product. Our creative and innovative approach to quality has rapidly enhanced our position within the ever-changing spirits market.

PRODUCTION

We produce Ojo Extelar in the heart of Mexico, where we are committed to creating an environmentally sustainable, socially responsible product with the highest standards of quality without sacrificing the subtle and ancient craftsmanship required in its production.

MARKETING

We focus our marketing strategy on connecting with our new and existing consumers in a casual way that facilitates an organic authenticity, while taking our obligations towards responsible marketing seriously and helping the end users make informed decisions.

 

EMPOWERMENT

We want society to view alcohol as a pleasant and positive activity that can provide in-depth and culturally rich experiences; a sensory perception, a single, unique moment in time. Pause for a second and allow ancestral knowledge combined with the present to create an explosion of flavor bottled in one of the finest spirits on the market.

OUR PHILOSOPHY

The company´s business model centers around cultural empowerment, exceptional people, the experience of the moment and a philosophy of opportunity. Ojo Extelar mezcal is distributed by a diverse network of partners and third-party distributors.

 Our growth strategy revolves around maintaining the quality of our products by understanding our consumers’ needs and making full use of trade dynamics to activate and enhance our brand image.

 Our platform is built on paying special attention to the relationship between our brand, distributors and final consumers. Our operating model and culture stand for efficiency, agility and responsiveness with a friendly and outgoing approach; we aim to please our consumers’ demands while standing as a professional and world-class company for our distributors.

Our marketing model is based upon establishing a strong, a positive relationship with our global partners, and to get to know the needs and demands of the local consumer. We focus on creating a brand that feels familiar and easy to allocate by country, while maintaining the core essence our Denomination of Origin classification and our company’s vision and culture.

OUR HIGHLIGHTS

INNOVATION

We strive to identify emerging trends and boldly modernize our brand whenever necessary to maintain our position in competitive and fast paced environments. This philosophy is a permanently ingrained mission for our business, and we are constantly active in our search for new, game-changing products.

BRAND BUILDING

Success comes as a natural consequence of value creation and our priority is to build a strong foundation of our business with what we do best: spirits with the highest quality, authentic craftsmanship, creativity and a deep understanding of our consumers demands. We aim to position our brands as beloved, luxurious and iconic in their respective categories.

 

DELIVERY

We are primarily a people-driven, consumer-centric, sales led organization in which every member understands their role and its importance. We work to deliver an outstanding experience to all involved: our products readily available whenever the consumer wants them and on time when our distributors need them.

GLOBAL REACH

Following the line of thought, we strive to improve the quality of our route to consumer; we remain diligent and restless in our commitment to deliver a professional, friendly and strong relationship with our partners. We take their trust seriously to further our access to their local markets and look forward to our joint success.

OUR MANIFESTO. BECAUSE WE CARE.

MISSION

We produce a premium mezcal for the world beverage market by incorporating essential aspects of Mexico’s cultural essence which enhances people’s enjoyment of Ojo Extelar

VISION

To provide our customers with the most carefully crafted product and become one of the most influential key players within the global market.

VALUES

We adhere to a strict moral code of ethics that we believe maintain, and build upon our shared standards for achieving excellence in leadership.

LET US KNOW ABOUT YOU.